Product Designer
with a sense for brand and motion design
Sergey Havenson
Tel-Aviv, IL
"Solve the right thing, before you solve the thing right" has been my mantra for the past 5 years. But the journey started a long time ago.
Keygan-key cracking my first Adobe CS2 at 15, I never really stopped believing that we can actually build aesthetic things that last, things that were designed with honest intentions and craftsmanship, not fear and apathy. Things that put a positive dent in an industry, on people.
For the past 10,000 hours, I solved all types of problems for product teams and stakeholders. I explored, researched, and designed experiences and layouts, but I also designed work methodologies, internal brain systems, design processes, and even support services. Year after year, I proved that design should be at the front when it comes to leading a brand and a company. Designful products are built past our positions and titles and years of experience. They are built with mountains of trust and inspiration, and the best ideas should lead, and that's where I want to work.
What is good design to me?
Good design does not depend so much on the eye of the beholder but on a combination of aesthetics and ethics. Good design exhibits virtues. What virtues? You know, good old-fashioned virtues like generosity, courage, diligence, honesty, substance, clarity, curiosity, thriftiness, and wit.
By contrast, bad design exhibits human vices like selfishness, fear, laziness, deceit, pettiness, confusion, apathy, wastefulness, and stupidity. In other words, we want the same things from design that we want from our fellow humans. When we combine ethical virtues with aesthetic virtues, we get good design. The ancient Greeks framed this ideal in the context of knowing, making, and doing: "To know truth. To make beauty. To do good”.
The best place to work in
"I am not interested in managing a clothing factory. What you need, and I would like to run, is a craftsman's workshop, in which we would recruit the very best people in the trade, to reestablish in Paris a salon for the greatest luxury and the highest standards of workmanship. It will cost a great deal of money and entail much risk." - Christian Dior